Is ZIP 33907 a good market for a food truck?

ZIP 33907 scores 63/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 33907?

The median household income in ZIP 33907 is $49,826, 33% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

How much foot traffic can a food truck expect in ZIP 33907?

ZIP 33907 scores 12.8/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 33907

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 33907 scores 12.8/20 for walkability — foot traffic is there. Income levels run 33% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 33907 is an urban area with moderate foot traffic. with a population of 24,828 and household incomes below the national median ($49,826). There are 88 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

24,828

Population

$49,826

Median Income

-33% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 41.6 — older demographic, may prefer sit-down options.

College-Educated: 19.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 33907.

Sit-Down Restaurants

22.6 per 10K residents

Fast Food / Counter

12.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,840

2BR Fair Market Rent

$1,502

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$3.7 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $49,826.