Is ZIP 33928 a good market for a food truck?

ZIP 33928 scores 73/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 33928?

The median household income in ZIP 33928 is $100,264, 34% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 33928?

ZIP 33928 scores 7.9/20 on the EPA walkability index, rated "Car-Dependent". Car-dependent area. Event catering, brewery partnerships, and corporate lunch routes are more reliable than walk-up foot traffic.

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Food Truck Market: ZIP 33928

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 33928 is a car-dependent urban area. Walkability scores 7.9/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 33928 is an urban area with low foot traffic. with a population of 30,786 and household incomes well above the national median ($100,264). There are 65 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

30,786

Population

$100,264

Median Income

+34% vs. national

Urban

Area Type

7.9/20

Foot Traffic

Car-Dependent

Median Age: 61.5 — older demographic, may prefer sit-down options.

College-Educated: 39.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 33928.

Sit-Down Restaurants

11.0 per 10K residents

Fast Food / Counter

10.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,500

2BR Fair Market Rent

$1,959

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$1.4 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.