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Food Truck Market: ZIP 34689

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 34689 has decent foot traffic at 11.3/20 on the EPA walkability index. Income slightly below the national average ($66,523). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 34689 is an urban area with moderate foot traffic. with a population of 27,007 and household incomes near the national median ($66,523). The area has 67 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

27,007

Population

$66,523

Median Income

-11% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 55.7 — older demographic, may prefer sit-down options.

College-Educated: 26.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 34689.

Food Trucks

Low competition — room to establish

1.5 per 10K residents

Sit-Down Restaurants

13.7 per 10K residents

Fast Food / Counter

11.1 per 10K residents

What this means: Food trucks are 5.6% of the food scene here (4 trucks vs. 67 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,660

2BR Fair Market Rent

$1,207

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 67 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.