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Food Truck Market: ZIP 34698

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 34698 has decent foot traffic at 12.0/20 on the EPA walkability index. Income slightly below the national average ($67,323). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 34698 is an urban area with moderate foot traffic. with a population of 37,817 and household incomes near the national median ($67,323). The area has 99 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

37,817

Population

$67,323

Median Income

-10% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 58.1 — older demographic, may prefer sit-down options.

College-Educated: 29.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 34698.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

16.7 per 10K residents

Fast Food / Counter

9.5 per 10K residents

What this means: Food trucks are 2.9% of the food scene here (3 trucks vs. 99 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,910

2BR Fair Market Rent

$1,571

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$840 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 99 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.