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Food Truck Market: ZIP 36542

Opportunity Score

74 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 36542 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 36542 is an suburban area. with a population of 17,335 and household incomes above the national median ($74,861). There are 69 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,335

Population

$74,861

Median Income

+0% vs. national

Suburban

Area Type

Median Age: 50.6 — older demographic, may prefer sit-down options.

College-Educated: 30.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 36542.

Sit-Down Restaurants

26.0 per 10K residents

Fast Food / Counter

13.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,280

2BR Fair Market Rent

$1,365

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.2 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.