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Food Truck Market: ZIP 36604

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 36604 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($60,750). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 36604 is an urban area with moderate foot traffic. with a population of 9,050 and household incomes near the national median ($60,750). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,050

Population

$60,750

Median Income

-19% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 38.5 — mixed-age market, broad menu appeal.

College-Educated: 31.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 36604.

Sit-Down Restaurants

5.5 per 10K residents

Fast Food / Counter

12.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$990

2BR Fair Market Rent

$892

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$85 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.