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Food Truck Market: ZIP 37115

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 37115 has decent foot traffic at 10.5/20 on the EPA walkability index. Income slightly below the national average ($54,566). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 37115 is an urban area with moderate foot traffic. with a population of 40,615 and household incomes near the national median ($54,566). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

40,615

Population

$54,566

Median Income

-27% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 38.4 — mixed-age market, broad menu appeal.

College-Educated: 18.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 37115.

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,320

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$400 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.