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Food Truck Market: ZIP 37404

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 37404 has strong foot traffic at 17.1/20 on the EPA walkability index. Income slightly below the national average ($56,637). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 37404 is an urban area with high foot traffic. with a population of 14,737 and household incomes near the national median ($56,637). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

14,737

Population

$56,637

Median Income

-24% vs. national

Urban

Area Type

17.1/20

Foot Traffic

Very Walkable

Median Age: 34.5 — mixed-age market, broad menu appeal.

College-Educated: 21.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 37404.

Sit-Down Restaurants

3.4 per 10K residents

Fast Food / Counter

7.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,094

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$140 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $56,637.