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Food Truck Market: ZIP 37917

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 37917 has decent foot traffic at 12.9/20 on the EPA walkability index. Income slightly below the national average ($54,423). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 37917 is an urban area with moderate foot traffic. with a population of 24,615 and household incomes near the national median ($54,423). The area has 37 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

24,615

Population

$54,423

Median Income

-27% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 39.9 — mixed-age market, broad menu appeal.

College-Educated: 24.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 37917.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

7.7 per 10K residents

Fast Food / Counter

7.3 per 10K residents

What this means: Food trucks are 7.5% of the food scene here (3 trucks vs. 37 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,127

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$290 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 37 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.