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Food Truck Market: ZIP 38134

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 38134 has decent foot traffic at 10.5/20 on the EPA walkability index. Income slightly below the national average ($60,622). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 38134 is an urban area with moderate foot traffic. with a population of 43,947 and household incomes near the national median ($60,622). There are 79 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

43,947

Population

$60,622

Median Income

-19% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 32.6 — mixed-age market, broad menu appeal.

College-Educated: 13.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 38134.

Sit-Down Restaurants

8.2 per 10K residents

Fast Food / Counter

9.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,198

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.