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Food Truck Market: ZIP 39638

Opportunity Score
44 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 39638 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 39638 is an urban area. with a population of 3,259 and household incomes below the national median ($37,185).

Area Profile

3,259
Population
$37,185
Median Income
-50% vs. national
Urban
Area Type
Median Age: 47.2 — older demographic, may prefer sit-down options.
College-Educated: 9.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$422
Median Gross Rent
$95 K
Median Home Value
2
Bank Branches
$46 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $37,185.

Quick Facts

Area Type
Urban
Bank Branches
2

vs. National Average

Median Income
-50% vs. $74,580

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits