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Food Truck Market: ZIP 39668

Opportunity Score

23 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 39668 is a car-dependent suburban market. Walkability scores 2.9/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 39668 is an suburban area with low foot traffic. with a population of 1,608 and household incomes below the national median ($39,046).

Area Profile

1,608

Population

$39,046

Median Income

-48% vs. national

Suburban

Area Type

2.9/20

Foot Traffic

Very Car-Dependent

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 5.3% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $39,046.