Is ZIP 39743 a good market for a food truck?

ZIP 39743 scores 36/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 39743?

The median household income in ZIP 39743 is $50,184, 33% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Crawford, MS (39743)

Opportunity Score

36 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 39743 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 39743 is an suburban area. with a population of 1,900 and household incomes near the national median ($50,184).

Area Profile

1,900

Population

$50,184

Median Income

-33% vs. national

Suburban

Area Type

Median Age: 47.2 — older demographic, may prefer sit-down options.

College-Educated: 8.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,078

Median Gross Rent

$96 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.