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Food Truck Market: ZIP 40206

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 40206 has strong foot traffic at 14.7/20 on the EPA walkability index. Income slightly below the national average ($72,543). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 40206 is an urban area with moderate foot traffic. with a population of 20,345 and household incomes near the national median ($72,543). The area has 66 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

20,345

Population

$72,543

Median Income

-3% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 38.7 — mixed-age market, broad menu appeal.

College-Educated: 42.7% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 40206.

Food Trucks

Low competition — room to establish

1.5 per 10K residents

Sit-Down Restaurants

22.6 per 10K residents

Fast Food / Counter

9.8 per 10K residents

What this means: Food trucks are 4.3% of the food scene here (3 trucks vs. 66 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,380

2BR Fair Market Rent

$1,142

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$1 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 66 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.