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Food Truck Market: ZIP 43204

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 43204 has decent foot traffic at 12.4/20 on the EPA walkability index. Income slightly below the national average ($59,158). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 43204 is an urban area with moderate foot traffic. with a population of 43,444 and household incomes near the national median ($59,158). The area has 25 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

43,444

Population

$59,158

Median Income

-21% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 33.8 — mixed-age market, broad menu appeal.

College-Educated: 17.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 43204.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

1.8 per 10K residents

Fast Food / Counter

3.9 per 10K residents

What this means: Food trucks are 13.8% of the food scene here (4 trucks vs. 25 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,280

2BR Fair Market Rent

$1,206

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$290 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $59,158.

Low Competition, Proven Demand

Only 4 food trucks registered here against 25 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.