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Food Truck Market: ZIP 44121

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 44121 has decent foot traffic at 12.1/20 on the EPA walkability index. Income near the national average ($75,621). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 44121 is an urban area with moderate foot traffic. with a population of 32,668 and household incomes above the national median ($75,621). There are 40 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,668

Population

$75,621

Median Income

+1% vs. national

Urban

Area Type

12.1/20

Foot Traffic

Walkable

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 44121.

Sit-Down Restaurants

2.4 per 10K residents

Fast Food / Counter

9.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,340

2BR Fair Market Rent

$1,113

Median Gross Rent

$130 K

Median Home Value

Bank Branches

$420 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.