Is ZIP 44691 a good market for a food truck?

ZIP 44691 scores 72/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 44691?

The median household income in ZIP 44691 is $71,319, 4% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Wooster, OH (44691)

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 44691 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 44691 is an suburban area. with a population of 44,390 and household incomes near the national median ($71,319). There are 80 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,390

Population

$71,319

Median Income

-4% vs. national

Suburban

Area Type

Median Age: 41.5 — older demographic, may prefer sit-down options.

College-Educated: 21.4% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 44691.

Sit-Down Restaurants

8.6 per 10K residents

Fast Food / Counter

9.5 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$881

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$1.7 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.