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Food Truck Market: ZIP 45428

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 45428 has decent foot traffic at 10.7/20 on the EPA walkability index. Income slightly below the national average ($0). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 45428 is an urban area with moderate foot traffic.

Area Profile

274

Population

Urban

Area Type

10.7/20

Foot Traffic

Walkable

Median Age: 73.2 — older demographic, may prefer sit-down options.

College-Educated: 21.9% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$980

2BR Fair Market Rent

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $0.