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Food Truck Market: ZIP 46204

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46204 has strong foot traffic at 16.3/20 on the EPA walkability index. Income near the national average ($86,396). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 46204 is an urban area with high foot traffic. with a population of 11,400 and household incomes above the national median ($86,396). There are 126 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,400

Population

$86,396

Median Income

+16% vs. national

Urban

Area Type

16.3/20

Foot Traffic

Very Walkable

Median Age: 30.8 — mixed-age market, broad menu appeal.

College-Educated: 48.7% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 46204.

Sit-Down Restaurants

57.0 per 10K residents

Fast Food / Counter

53.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,638

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$28 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.