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Food Truck Market: ZIP 46240

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46240 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($70,728). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 46240 is an urban area with moderate foot traffic. with a population of 19,632 and household incomes near the national median ($70,728). There are 90 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,632

Population

$70,728

Median Income

-5% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 37.8 — mixed-age market, broad menu appeal.

College-Educated: 43.9% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 46240.

Sit-Down Restaurants

27.5 per 10K residents

Fast Food / Counter

18.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,510

2BR Fair Market Rent

$1,255

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$2.7 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.