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Home Indiana ZIP 46323

Food Truck Market: ZIP 46323

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46323 is a car-dependent urban area. Walkability scores 8.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 46323 is an urban area with low foot traffic. with a population of 23,047 and household incomes near the national median ($59,688). There are 23 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

23,047
Population
$59,688
Median Income
-20% vs. national
Urban
Area Type
8.2/20
Foot Traffic
Car-Dependent
Median Age: 35.4 — mixed-age market, broad menu appeal.
College-Educated: 12.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 46323.

8
Sit-Down Restaurants
3.5 per 10K residents
15
Fast Food / Counter
6.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,274
Median Gross Rent
$170 K
Median Home Value
5
Bank Branches
$250 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits