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Food Truck Market: ZIP 46408

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46408 is a car-dependent urban area. Walkability scores 7.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 46408 is an urban area with low foot traffic. with a population of 15,747 and household incomes below the national median ($47,453). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,747

Population

$47,453

Median Income

-36% vs. national

Urban

Area Type

7.2/20

Foot Traffic

Car-Dependent

Median Age: 36.8 — mixed-age market, broad menu appeal.

College-Educated: 8.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 46408.

Fast Food / Counter

8.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,061

Median Gross Rent

$100 K

Median Home Value

Bank Branches

$190 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $47,453.