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Food Truck Market: ZIP 46550

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46550 has decent foot traffic at 10.1/20 on the EPA walkability index. Income near the national average ($80,403). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 46550 is an urban area with moderate foot traffic. with a population of 12,442 and household incomes above the national median ($80,403). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,442

Population

$80,403

Median Income

+8% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 5.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 46550.

Sit-Down Restaurants

10.4 per 10K residents

Fast Food / Counter

7.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,010

2BR Fair Market Rent

$867

Median Gross Rent

$230 K

Median Home Value

Bank Branches

$290 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.