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Food Truck Market: ZIP 46706

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46706 has decent foot traffic at 10.1/20 on the EPA walkability index. Income near the national average ($76,288). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 46706 is an suburban area with moderate foot traffic. with a population of 20,277 and household incomes above the national median ($76,288). There are 45 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,277

Population

$76,288

Median Income

+2% vs. national

Suburban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 17.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 46706.

Sit-Down Restaurants

8.9 per 10K residents

Fast Food / Counter

13.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$990

2BR Fair Market Rent

$829

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$610 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.