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Food Truck Market: ZIP 46815

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 46815 has decent foot traffic at 11.0/20 on the EPA walkability index. Income slightly below the national average ($67,224). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 46815 is an urban area with moderate foot traffic. with a population of 26,811 and household incomes near the national median ($67,224). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,811

Population

$67,224

Median Income

-10% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 38.7 — mixed-age market, broad menu appeal.

College-Educated: 21.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 46815.

Sit-Down Restaurants

6.0 per 10K residents

Fast Food / Counter

6.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,190

2BR Fair Market Rent

$942

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$550 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.