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Food Truck Market: ZIP 48220

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48220 has decent foot traffic at 10.2/20 on the EPA walkability index. Income near the national average ($86,095). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 48220 is an urban area with moderate foot traffic. with a population of 21,502 and household incomes above the national median ($86,095). The area has 65 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

21,502

Population

$86,095

Median Income

+15% vs. national

Urban

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 42.6% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 48220.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

17.2 per 10K residents

Fast Food / Counter

13.0 per 10K residents

What this means: Food trucks are 7.1% of the food scene here (5 trucks vs. 65 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,480

2BR Fair Market Rent

$1,191

Median Gross Rent

$230 K

Median Home Value

Bank Branches

$270 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 65 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.