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Food Truck Market: ZIP 48363

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48363 is a car-dependent urban area. Walkability scores 6.1/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 48363 is an urban area with low foot traffic. with a population of 7,434 and household incomes well above the national median ($173,056).

Area Profile

7,434

Population

$173,056

Median Income

+132% vs. national

Urban

Area Type

6.1/20

Foot Traffic

Car-Dependent

Median Age: 40.1 — older demographic, may prefer sit-down options.

College-Educated: 37.0% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,430

2BR Fair Market Rent

$570 K

Median Home Value

Bank Branches

$40 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.