Is ZIP 48652 a good market for a food truck?

ZIP 48652 scores 46/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 48652?

The median household income in ZIP 48652 is $69,808, 6% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Michigan › ZIP 48652

Food Truck Costs Near Rhodes, MI (48652)

Opportunity Score

46 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 48652 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 48652 is an urban area. with a population of 1,877 and household incomes near the national median ($69,808).

Area Profile

1,877

Population

$69,808

Median Income

-6% vs. national

Urban

Area Type

Median Age: 44.2 — older demographic, may prefer sit-down options.

College-Educated: 8.8% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.