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Food Truck Market: ZIP 48912

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48912 has strong foot traffic at 13.8/20 on the EPA walkability index. Income slightly below the national average ($53,072). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 48912 is an urban area with moderate foot traffic. with a population of 17,398 and household incomes near the national median ($53,072). There are 68 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,398

Population

$53,072

Median Income

-29% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 32.2 — mixed-age market, broad menu appeal.

College-Educated: 27.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 48912.

Sit-Down Restaurants

19.5 per 10K residents

Fast Food / Counter

19.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,130

2BR Fair Market Rent

$1,037

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$770 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $53,072.