Is ZIP 49088 a good market for a food truck?

ZIP 49088 scores 86/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 49088?

The median household income in ZIP 49088 is $103,140, 38% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Michigan › ZIP 49088

Food Truck Costs Near Scotts, MI (49088)

Opportunity Score

86 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 49088 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 49088 is an urban area. with a population of 3,747 and household incomes well above the national median ($103,140).

Area Profile

3,747

Population

$103,140

Median Income

+38% vs. national

Urban

Area Type

Median Age: 44.4 — older demographic, may prefer sit-down options.

College-Educated: 22.5% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.