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Food Truck Market: ZIP 49253

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49253 is a car-dependent suburban market. Walkability scores 5.2/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 49253 is an suburban area with low foot traffic. with a population of 2,923 and household incomes above the national median ($79,946). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,923

Population

$79,946

Median Income

+7% vs. national

Suburban

Area Type

5.2/20

Foot Traffic

Very Car-Dependent

Median Age: 54.4 — older demographic, may prefer sit-down options.

College-Educated: 28.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 49253.

Sit-Down Restaurants

10.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$980

2BR Fair Market Rent

$1,109

Median Gross Rent

$230 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.