Is ZIP 49253 a good market for a food truck?

ZIP 49253 scores 64/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 49253?

The median household income in ZIP 49253 is $79,946, 7% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Michigan › ZIP 49253

Food Truck Costs Near Manitou Beach, MI (49253)

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 49253 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 49253 is an suburban area. with a population of 2,923 and household incomes above the national median ($79,946). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,923

Population

$79,946

Median Income

+7% vs. national

Suburban

Area Type

Median Age: 54.4 — older demographic, may prefer sit-down options.

College-Educated: 28.3% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 49253.

Sit-Down Restaurants

10.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,109

Median Gross Rent

$230 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.