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Food Truck Market: ZIP 49423

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49423 is a car-dependent urban area. Walkability scores 7.8/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 49423 is an urban area with low foot traffic. with a population of 46,693 and household incomes above the national median ($78,524). There are 69 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

46,693

Population

$78,524

Median Income

+5% vs. national

Urban

Area Type

7.8/20

Foot Traffic

Car-Dependent

Median Age: 35.1 — mixed-age market, broad menu appeal.

College-Educated: 23.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 49423.

Sit-Down Restaurants

7.1 per 10K residents

Fast Food / Counter

7.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,310

2BR Fair Market Rent

$1,143

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.