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Food Truck Market: ZIP 49684

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49684 has decent foot traffic at 12.2/20 on the EPA walkability index. Income near the national average ($75,678). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 49684 is an urban area with moderate foot traffic. with a population of 21,328 and household incomes above the national median ($75,678). The area has 103 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

21,328

Population

$75,678

Median Income

+1% vs. national

Urban

Area Type

12.2/20

Foot Traffic

Walkable

Median Age: 48.1 — older demographic, may prefer sit-down options.

College-Educated: 35.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 49684.

Food Trucks

Low competition — room to establish

1.9 per 10K residents

Sit-Down Restaurants

27.7 per 10K residents

Fast Food / Counter

20.6 per 10K residents

What this means: Food trucks are 3.7% of the food scene here (4 trucks vs. 103 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,270

2BR Fair Market Rent

$1,216

Median Gross Rent

$380 K

Median Home Value

Bank Branches

$1.9 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 103 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.