Home › Michigan › ZIP 49728

Food Truck Market: ZIP 49728

Opportunity Score

22 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49728 is a car-dependent rural area — walkability data unavailable. Population sits at 411. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 49728 is an rural area. with a population of 411 and household incomes near the national median ($57,961).

Area Profile

411

Population

$57,961

Median Income

-22% vs. national

Rural

Area Type

Median Age: 58.8 — older demographic, may prefer sit-down options.

College-Educated: 14.4% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,130

2BR Fair Market Rent

$120 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Quick Facts

Area Type: Rural

vs. National Average

Median Income

-22% vs. $74,580

Nearby Markets

49748 9.8 mi

Pop: 228 $52,083

49793 12.0 mi

Pop: 158 $41,250 Walk: 4.0

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits