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Food Truck Market: ZIP 49757

Opportunity Score

46 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 49757 is a car-dependent rural area — walkability data unavailable. Population sits at 663. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 49757 is an rural area. with a population of 663 and household incomes well above the national median ($100,125). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

663

Population

$100,125

Median Income

+34% vs. national

Rural

Area Type

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 27.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 49757.

Sit-Down Restaurants

150.8 per 10K residents

Fast Food / Counter

60.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,280

2BR Fair Market Rent

$1,164

Median Gross Rent

$830 K

Median Home Value

Bank Branches

$59 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.