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Food Truck Market: ZIP 50023

Opportunity Score

81 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50023 sits in the above-average walkability at 10.6/20 on the EPA index. Median income runs 53% above the national median — $113,914 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 50023 is an urban area with moderate foot traffic. with a population of 45,286 and household incomes well above the national median ($113,914). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

45,286

Population

$113,914

Median Income

+53% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 32.5 — mixed-age market, broad menu appeal.

College-Educated: 34.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 50023.

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

5.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,350

2BR Fair Market Rent

$1,191

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$970 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.