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Food Truck Market: ZIP 50074

Opportunity Score

42 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50074 is a car-dependent rural area — walkability data unavailable. Population sits at 218. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 50074 is an rural area. with a population of 218 and household incomes well above the national median ($103,750).

Area Profile

218

Population

$103,750

Median Income

+39% vs. national

Rural

Area Type

Median Age: 67.6 — older demographic, may prefer sit-down options.

College-Educated: 57.3% — strong appetite for artisan/specialty food.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$920

2BR Fair Market Rent

$440 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.