Home › Iowa › ZIP 50266

Food Truck Market: ZIP 50266

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50266 has strong foot traffic at 13.1/20 on the EPA walkability index. Income near the national average ($85,282). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 50266 is an urban area with moderate foot traffic. with a population of 36,770 and household incomes above the national median ($85,282). There are 114 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,770

Population

$85,282

Median Income

+14% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 42.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 50266.

Sit-Down Restaurants

15.8 per 10K residents

Fast Food / Counter

15.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,470

2BR Fair Market Rent

$1,285

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$3.6 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.