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Food Truck Market: ZIP 50317

Opportunity Score

53 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50317 has decent foot traffic at 11.9/20 on the EPA walkability index. Income slightly below the national average ($61,569). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 50317 is an urban area with moderate foot traffic. with a population of 36,721 and household incomes near the national median ($61,569). The area has 26 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

36,721

Population

$61,569

Median Income

-17% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 9.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 50317.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

Sit-Down Restaurants

1.6 per 10K residents

Fast Food / Counter

5.4 per 10K residents

What this means: Food trucks are 13.3% of the food scene here (4 trucks vs. 26 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,110

2BR Fair Market Rent

$1,079

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$390 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 26 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.