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Food Truck Market: ZIP 50544

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 50544 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 50544 is an suburban area. with a population of 554 and household incomes near the national median ($56,944).

Area Profile

554

Population

$56,944

Median Income

-24% vs. national

Suburban

Area Type

Median Age: 27.8 — young market, strong street food demand.

College-Educated: 6.9% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$880

2BR Fair Market Rent

$692

Median Gross Rent

$150 K

Median Home Value

Bank Branches

$9.4 K deposits

Commissary estimate: This is a low-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.