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Food Truck Market: ZIP 52761

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 52761 has decent foot traffic at 11.8/20 on the EPA walkability index. Income slightly below the national average ($63,924). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 52761 is an suburban area with moderate foot traffic. with a population of 29,800 and household incomes near the national median ($63,924). There are 59 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,800

Population

$63,924

Median Income

-14% vs. national

Suburban

Area Type

11.8/20

Foot Traffic

Walkable

Median Age: 39.0 — mixed-age market, broad menu appeal.

College-Educated: 15.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 52761.

Sit-Down Restaurants

8.4 per 10K residents

Fast Food / Counter

11.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,040

2BR Fair Market Rent

$971

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$860 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.