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Food Truck Market: ZIP 53012

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53012 sits in the above-average walkability at 10.1/20 on the EPA index. Median income runs 29% above the national median — $96,090 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 53012 is an suburban area with moderate foot traffic. with a population of 19,183 and household incomes above the national median ($96,090). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,183

Population

$96,090

Median Income

+29% vs. national

Suburban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 38.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53012.

Sit-Down Restaurants

10.4 per 10K residents

Fast Food / Counter

6.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,130

Median Gross Rent

$420 K

Median Home Value

Bank Branches

$640 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.