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Food Truck Market: ZIP 53090

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53090 is a car-dependent suburban market. Walkability scores 4.2/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53090 is an suburban area with low foot traffic. with a population of 21,625 and household incomes above the national median ($86,152). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,625

Population

$86,152

Median Income

+16% vs. national

Suburban

Area Type

4.2/20

Foot Traffic

Very Car-Dependent

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53090.

Sit-Down Restaurants

3.2 per 10K residents

Fast Food / Counter

1.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,164

Median Gross Rent

$280 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.