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Food Truck Market: ZIP 53140

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53140 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($58,006). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53140 is an urban area with moderate foot traffic. with a population of 30,238 and household incomes near the national median ($58,006). There are 43 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

30,238

Population

$58,006

Median Income

-22% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 35.6 — mixed-age market, broad menu appeal.

College-Educated: 19.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53140.

Sit-Down Restaurants

9.3 per 10K residents

Fast Food / Counter

5.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,084

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$510 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.