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Food Truck Market: ZIP 53153

Opportunity Score

82 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53153 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53153 is an urban area. with a population of 2,548 and household incomes well above the national median ($152,543). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,548

Population

$152,543

Median Income

+105% vs. national

Urban

Area Type

Median Age: 42.0 — older demographic, may prefer sit-down options.

College-Educated: 29.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 53153.

Sit-Down Restaurants

15.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,304

Median Gross Rent

$430 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.