Home › Wisconsin › ZIP 53190

Food Truck Market: ZIP 53190

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53190 is a car-dependent suburban market. Walkability scores 6.6/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53190 is an suburban area with low foot traffic. with a population of 20,499 and household incomes near the national median ($66,069). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,499

Population

$66,069

Median Income

-11% vs. national

Suburban

Area Type

6.6/20

Foot Traffic

Car-Dependent

Median Age: 23.7 — young market, strong street food demand.

College-Educated: 16.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53190.

Sit-Down Restaurants

4.9 per 10K residents

Fast Food / Counter

7.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,041

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$360 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $66,069.