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Food Truck Market: ZIP 53511

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53511 has decent foot traffic at 12.6/20 on the EPA walkability index. Income slightly below the national average ($65,305). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 53511 is an urban area with moderate foot traffic. with a population of 48,305 and household incomes near the national median ($65,305). The area has 72 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

48,305

Population

$65,305

Median Income

-12% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 12.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53511.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

7.9 per 10K residents

Fast Food / Counter

7.0 per 10K residents

What this means: Food trucks are 5.3% of the food scene here (4 trucks vs. 72 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,120

2BR Fair Market Rent

$995

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$940 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 72 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.