Home › Wisconsin › ZIP 53717

Food Truck Market: ZIP 53717

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53717 sits in the above-average walkability at 13.0/20 on the EPA index. Median income runs 29% above the national median — $96,245 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 53717 is an urban area with moderate foot traffic. with a population of 13,026 and household incomes above the national median ($96,245). There are 28 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

13,026

Population

$96,245

Median Income

+29% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 39.4 — mixed-age market, broad menu appeal.

College-Educated: 47.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 53717.

Sit-Down Restaurants

10.0 per 10K residents

Fast Food / Counter

11.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,540

2BR Fair Market Rent

$1,385

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$3.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.