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Food Truck Market: ZIP 53812

Opportunity Score

33 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53812 is a car-dependent urban area. Walkability scores 6.5/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 53812 is an urban area with low foot traffic. with a population of 256 and household incomes above the national median ($84,375). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

256

Population

$84,375

Median Income

+13% vs. national

Urban

Area Type

6.5/20

Foot Traffic

Car-Dependent

Median Age: 60.9 — older demographic, may prefer sit-down options.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53812.

Sit-Down Restaurants

156.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$930

2BR Fair Market Rent

$190 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.