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Food Truck Market: ZIP 53821

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 53821 is an rural area with moderate foot traffic. with a population of 7,711 and household incomes near the national median ($59,476). There are 21 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,711

Population

$59,476

Median Income

-20% vs. national

Rural

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 47.5 — older demographic, may prefer sit-down options.

College-Educated: 13.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 53821.

Sit-Down Restaurants

15.6 per 10K residents

Fast Food / Counter

11.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$950

2BR Fair Market Rent

$842

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$390 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.